Gplus Promotion Campaign

Gplus — Golden Jupiter

For a Gplus promotional campaign, customers purchasing selected products were offered gold as a gift. Since gold had already been widely used as a promotional concept, we wanted to find a more distinctive way to present the reward.

Space had once been closely connected to Gplus’s visual identity, but over time, that element had become less prominent. We brought it back as the starting point for the campaign idea.

Instead of presenting the gift as a simple piece of gold, we transformed it into a golden Jupiter — a gold sphere featuring the distinctive texture of the planet. The concept was then completed by placing the golden planet in the hands of an astronaut, creating a visual world where the reward became part of the Gplus universe.

The campaign was built around the line “Get Golden Jupiter.” In Persian, the word Moshteri (مشتری) has a double meaning: it refers both to Jupiter, the planet, and to a customer. This wordplay connected the promotional offer directly to the audience: the customer gets Jupiter — and Jupiter itself becomes the golden gift.